Regional Heterogeneity in Live Streaming Shopee: Examining the Effects of Scarcity Messages on Impulsive Buying Through FOMO. Educational Studies and Research Journal, [S. l.], v. 3, n. 2, 2026. DOI: 10.60036/jt8df989. Disponível em: https://journal.midpublisher.com/index.php/esrj/article/view/290. Acesso em: 9 jul. 2026.