When the Room Rivals the Relationship: Servicescape and Relationship Management as Parallel Routes to Customer Retention in Café. Educational Studies and Research Journal, [S. l.], v. 3, n. 2, 2026. DOI: 10.60036/c1wvdk59. Disponível em: https://journal.midpublisher.com/index.php/esrj/article/view/291. Acesso em: 9 jul. 2026.