Journal of Sustainable Community Development
type: channel
description: Journal of Sustainable Community Development (JSCD) is a distinguished and peer-reviewed publication committed to promoting research and practices that contribute to the sustainable development of communities worldwide. JSCD serves as a platform for scholars, researchers, policymakers, and community practitioners to share their innovative ideas, evidence-based strategies, and transformative initiatives aimed at fostering social, economic, and environmental sustainability. The journal's scope encompasses a wide range of interdisciplinary topics, including community-based participatory research, sustainable urban planning, social entrepreneurship, environmental conservation, poverty alleviation, and equitable development. By embracing a holistic and inclusive approach to community development, JSCD strives to foster positive and lasting impacts on communities, advancing the collective pursuit of a sustainable and resilient future. Published 3 times a year: April, August, December
publisher: MID Publisher International
language: en
publication name: Journal of Sustainable Community Development
issn: 3026-7803
items: Respon pertumbuhan dan produksi padi (Oryza Sativa L.) terhadap varietas Ciherang dan Suluttan Unsrat 2 dengan cara tanam jajar legowo
items: Public Relations Strategies in Increasing the Interest of Prospective New Students: A Study at SMKN 1 Gunungkencana, Lebak Regency
items: Framing Environmental Discourse in Seba Baduy 2024 News on the BantenNews.co.id Portal
items: Interpreting Life as a Single Mother: A Phenomenological Study on the Experience of Early Adult Women in Kadujajar Village, Lebak Regency
items: The Impact of Social Media Use on Adolescent Communication Patterns in Muara Binuangeun Village, Lebak Regency
items: Roland Barthes' Semiotic Analysis of the Representation of Social Criticism on the Instagram Account @Freakind.Media
items: The Meaning of Love Language in Student Relations: Edmund Husserl's Phenomenological Approach
items: Semiotic Analysis of Self-Identity Representation on TikTok @dokterdetektif Account
items: Connecting the chain: Value-chain linkages, governance and market power in Tanzania’s sunflower sub-sector
items: Transformasi usaha kuliner tradisional menjadi berdaya saing melalui branding dan digitalisasi pada Tenank Café Medan
items: Implementation of Bhinneka Tunggal Ika Values in the Lives of the Bajo Ethnic Community: Strengthening Nationalism through Multicultural Education
items: Marketing Communication Strategy of Chatime in Increasing Brand Awareness at Tzu Chi Hospital Jakarta
items: Beyond Sectoral Silos: How Community Development Enhances Sector-Based Outcomes-Insights from Tanzania
items: Program Magang Mahasiswa sebagai Model Pengabdian dalam Penguatan Tata Kelola Administrasi Publik Daerah
items: Pengaruh Brand Awareness dan Personal Selling terhadap Volume Penjualan PT Panin Dai-Ichi Life Grup Agensi Synergy Sejuta Impian
items: Penguatan Literasi Numerasi dalam Pembelajaran Matematika melalui Program Dosen Tamu di SMA Muhammadiyah Boarding School Zam-Zam Cilongok
items: Peningkatan Kompetensi Literasi Digital untuk Siswa SMK Citra Bangsa Mandiri Berbasis Sains Data
items: Human error analysis to reduce production defects with Sherpa method and Heart method in PT XYZ
items: Penguatan Hak Konstitusional Terdakwa
items: Pelatihan Kepemimpinan dan Pemasaran bagi Siswa Jurusan Bisnis Digital SMK NU Karanggeneng
items: Rancang Bangun Alat Pemisah Buah tomat Berdasarkan Warna Menggunakan Sensor Cahaya dengan Metode K-Nearest Neighbor
items: Pelatihan trainer kit arm robot arm-robot kepada Sekolah Menengah Kejuruan di Pulau Bintan
items: Penerapan inovasi digital dalam pengelolaan bisnis untuk desa dan komunitas ekonomi lokal di Desa Cau Belayu
items: Inventarisasi fungi di Taman Nasional Alas Purwo, Banyuwangi
items: The role of artificial intelligence in social media
items: Pelatihan keterampilan menyimak dan berbicara Bahasa Indonesia bagi penutur asing di Jilin International Studies University, Tiongkok
items: https://journal.midpublisher.com/index.php/jscd/article/view/141
items: Pelatihan budgeting dan cost control pada komunitas binaan PT Mooi Malang
items: Peningkatan program literasi media sosial bagi peserta didik di PKBM An-Nadhif Kabupaten Serang
items: Penerapan pengolahan limbah secara elektrokoagulasi pada limbar cair dari pusat perbelanjaan di Kota Malang

Respon pertumbuhan dan produksi padi (Oryza Sativa L.) terhadap varietas Ciherang dan Suluttan Unsrat 2 dengan cara tanam jajar legowo
type: item
description: Penelitian ini bertujuan untuk mengkaji respons pertumbuhan dan produksi padi sawah varietas Ciherang dan Suluttan Unsrat 2 yang dibudidayakan menggunakan sistem tanam jajar legowo 3:1. Penelitian dilaksanakan pada bulan Maret–Juni 2015 di Desa Bleberan, Kecamatan Playen, Kabupaten Gunung Kidul, Daerah Istimewa Yogyakarta, pada lahan seluas 500 m². Pengamatan dilakukan terhadap tinggi tanaman, jumlah anakan, jumlah anakan produktif, jumlah gabah per malai, jumlah gabah bernas per malai, dan bobot 1.000 butir. Data dianalisis menggunakan uji t pada taraf 5% dan 1%. Hasil penelitian menunjukkan bahwa tinggi tanaman antara varietas Suluttan Unsrat 2 dan Ciherang tidak berbeda nyata. Sebaliknya, jumlah anakan, jumlah anakan produktif, jumlah gabah per malai, jumlah gabah bernas per malai, dan bobot 1.000 butir menunjukkan perbedaan sangat nyata. Suluttan Unsrat 2 menghasilkan nilai lebih tinggi dibandingkan dengan Ciherang pada seluruh komponen hasil tersebut. Dengan demikian, varietas Suluttan Unsrat 2 lebih direkomendasikan untuk dibudidayakan dengan sistem tanam jajar legowo 3:1.
subject: Articles
  topic: section
subject: Padi sawah
  topic: keywords
subject: Varietas Ciherang
  topic: keywords
subject: Suluttan Unsrat 2
  topic: keywords
subject: Jajar legowo
  topic: keywords
creator: Ari Andani Nasution
creator: Zulfahmi Zulfahmi
creator: Endah Cahyani Simamora
rights: Copyright (c) 2026 Ari Andani Nasution, Zulfahmi, Endah Cahyani Simamora (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-02
publication date: 2026-08-02
starting page: 102
ending page: 109
doi: 10.60036/kpv10e03

Public Relations Strategies in Increasing the Interest of Prospective New Students: A Study at SMKN 1 Gunungkencana, Lebak Regency
type: item
description: This study aims to analyze the public relations (PR) strategy in increasing prospective student interest at SMK Negeri 1 Gunungkencana. The research employed a qualitative approach within a constructivist paradigm. Data were collected through observation, in-depth interviews, and documentation. Research informants consisted of the Principal, Head of Public Relations, Head of the Accounting and Financial Institution Program, and Head of the Automotive Engineering Program. Data were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The findings reveal that the school's public relations strategy was implemented through four main stages: identifying opportunities and problems, program planning, communication implementation, and program evaluation. The strategies included strengthening the school image through the “SMK Kencana Kemilau” branding, conducting promotional visits to junior secondary schools, utilizing social media and the school website, developing entrepreneurship programs, and establishing partnerships with business and industrial sectors. The most attractive public relations program for prospective students was the Industrial Work Practice (Prakerin) program, as it provided real-world work experience and opportunities to obtain competency certificates from partner companies. The study also found that the school's primary opportunities included its strategic location, an accreditation status, and qualified human resources. Meanwhile, the major challenges were increasing competition among schools, limited public understanding of vocational education, and certain infrastructure constraints. This study concludes that a well-planned public relations strategy, supported by flagship programs and effective communication media, plays a significant role in building a positive school image and increasing prospective student enrollment interest.
subject: Articles
  topic: section
subject: public relations strategy
  topic: keywords
subject: school image
  topic: keywords
subject: prospective student interest
  topic: keywords
subject: vocational education
  topic: keywords
subject: vocational high school
  topic: keywords
creator: Ali Nurdin
creator: Siti Suiyah
rights: Copyright (c) 2023 Ali Nurdin, Siti Suiyah (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2023-10-04
publication date: 2023-10-04
starting page: 65
ending page: 79
doi: 10.60036/17h74e15

Framing Environmental Discourse in Seba Baduy 2024 News on the BantenNews.co.id Portal
type: item
description: Online media play an important role in shaping public perceptions of environmental issues through news construction. This study aims to analyze the framing of environmental discourse in the news coverage of Seba Baduy 2024 on BantenNews.co.id. The research employed a qualitative approach using Zhongdang Pan and Gerald M. Kosicki’s framing analysis method. Data were collected through documentation of news articles related to Seba Baduy 2024 published by BantenNews.co.id. The findings reveal that BantenNews.co.id framed Seba Baduy as a symbol of environmental preservation and the local wisdom of the Baduy community in maintaining ecological balance. This framing is reflected in the selection of headlines, diction, and news narratives emphasizing environmental conservation. The study shows that online media functions not only as a source of information but also as a medium for building public environmental awareness.
subject: Articles
  topic: section
subject: framing
  topic: keywords
subject: environmental discourse
  topic: keywords
subject: online media
  topic: keywords
subject: Seba Baduy
  topic: keywords
subject: BantenNews.co.id
  topic: keywords
creator: Afdi Maulfianti
creator: Agung Gunawan Sutrisna
rights: Copyright (c) 2023 Afdi Maulfianti, Agung Gunawan Sutrisna (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2023-10-04
publication date: 2023-10-04
starting page: 53
ending page: 64
doi: 10.60036/kfwyn398

Interpreting Life as a Single Mother: A Phenomenological Study on the Experience of Early Adult Women in Kadujajar Village, Lebak Regency
type: item
description: The phenomenon of single motherhood has become an increasingly common social reality, bringing various psychological, social, and economic consequences. This study aims to explore the lived experiences, meanings, and challenges faced by single mothers in early adulthood in Kadujajar Village, Lebak Regency, Indonesia. The study employed a qualitative approach using the Interpretative Phenomenological Analysis (IPA) method within a constructivist paradigm. Participants were selected through snowball sampling and consisted of women aged 20–40 years who had been single mothers for at least one year and had at least one child. Data were collected through semi-structured in-depth interviews, observations, and documentation. The findings revealed three major themes: experiences of dual roles, meaning-making of single motherhood, and challenges and coping strategies. The results indicate that single mothers face substantial burdens as both primary caregivers and family breadwinners, resulting in economic, social, and emotional pressures. Nevertheless, participants were able to construct positive meanings from their experiences through self-acceptance, increased independence, and a strong sense of responsibility toward their children. Coping strategies included family support, spiritual strengthening, and efforts to achieve economic self-reliance. The study concludes that the experience of becoming a single mother in early adulthood represents a process of self-transformation that fosters resilience, personal growth, and the development of a new identity in coping with life challenges.
subject: Articles
  topic: section
subject: single mother
  topic: keywords
subject: early adulthood
  topic: keywords
subject: interpretative phenomenological analysis
  topic: keywords
subject: lived experience
  topic: keywords
subject: resilience
  topic: keywords
creator: Muhammad Faisal Ramadhan Sidi
creator: Diva Natasyah
rights: Copyright (c) 2024 Muhammad Faisal Ramadhan Sidi, Diva Natasyah (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2024-09-30
publication date: 2024-09-30
starting page: 166
ending page: 178
doi: 10.60036/vf027449

The Impact of Social Media Use on Adolescent Communication Patterns in Muara Binuangeun Village, Lebak Regency
type: item
description: This study aims to analyze the impact of social media use on the communication patterns of adolescents in Muara Binuangeun Village, Wanasalam District, Lebak Regency. Social media has become an essential part of adolescents’ lives and plays a significant role in shaping the way they interact and communicate. This research employed a qualitative approach with a descriptive case study design. Data were collected through in-depth interviews, observations, and documentation involving 15 adolescents who actively use social media. Informants were selected using purposive sampling based on the criteria of being 17–23 years old and actively using social media platforms such as WhatsApp, Instagram, Facebook, and TikTok. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, which includes data condensation, data display, and conclusion drawing. The findings indicate that social media has transformed adolescents’ communication patterns from face-to-face interaction to more flexible and rapid digital communication. WhatsApp emerged as the most frequently used platform for daily communication activities. Positive impacts include easier communication, broader social networks, increased access to information, and more frequent interactions. However, negative impacts were also identified, including reduced face-to-face communication, tendencies toward social media dependency, disruption of daily activities, and exposure to negative content and unverified information. The study concludes that social media significantly influences adolescents’ communication patterns, highlighting the importance of digital literacy and guidance from families and communities to ensure its optimal use.
subject: Articles
  topic: section
subject: social media
  topic: keywords
subject: communication patterns
  topic: keywords
subject: adolescents
  topic: keywords
subject: digital communication
  topic: keywords
subject: Muara Binuangeun Village
  topic: keywords
creator: Rince Karoline
creator: Lala Febriyanti
rights: Copyright (c) 2024 Rince Karoline, Lala Febriyanti (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2024-09-30
publication date: 2024-09-30
starting page: 155
ending page: 165
doi: 10.60036/skz43f17

Roland Barthes' Semiotic Analysis of the Representation of Social Criticism on the Instagram Account @Freakind.Media
type: item
description: The development of social media has transformed public communication patterns and created new spaces for individuals to express opinions, share perspectives, and deliver social criticism regarding various social, political, and economic issues. Instagram has emerged as one of the most influential platforms for communicating social criticism through creative and widely accessible visual content. One account that consistently produces critical content is the Instagram account @freakind.media. This study aims to analyze the representation of social criticism in the content published by @freakind.media using Roland Barthes’ semiotic approach. Employing a qualitative research method, data were collected through observation and documentation of selected Instagram posts published between April 1 and April 25, 2025. The analysis was conducted using Barthes’ three levels of meaning: denotation, connotation, and myth. The findings reveal that the content of @freakind.media utilizes visual signs, symbols, illustrations, and satirical narratives to represent criticism of contemporary social, political, and economic issues. At the denotative level, the posts depict actual events and public phenomena. At the connotative level, visual elements construct meanings associated with criticism, satire, and resistance toward social inequalities. At the mythological level, the content reproduces broader understandings of power relations, social injustice, and the role of citizens in monitoring public policies. This study demonstrates that Instagram functions not only as a platform for entertainment and information sharing but also as a space for meaning production and the articulation of social criticism within the digital communication environment.
subject: Articles
  topic: section
subject: Roland Barthes semiotics
  topic: keywords
subject: social criticism
  topic: keywords
subject: Instagram
  topic: keywords
subject: social media
  topic: keywords
subject: digital communication
  topic: keywords
creator: Syaiful Halim
creator: Hadi Anwar Mutha
rights: Copyright (c) 2023 Syaiful Halim, Hadi Anwar Mutha (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2023-10-04
publication date: 2023-10-04
starting page: 40
ending page: 52
doi: 10.60036/g25bbs37

The Meaning of Love Language in Student Relations: Edmund Husserl's Phenomenological Approach
type: item
description: Romantic relationships among university students constitute a form of interpersonal communication that involves emotional expression, affection, and the construction of meaning through various communicative practices. One prominent form of affective communication in romantic relationships is the concept of love language introduced by Gary Chapman. This study aims to analyze the meaning of love language among student couples at Mathla’ul Anwar University Banten based on their subjective experiences and Islamic values. This research employed a qualitative approach based on Edmund Husserl’s transcendental phenomenology. The study applied a constructivist paradigm, while data were collected through in-depth interviews, observation, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The findings reveal that the dominant forms of love language among student couples include words of affirmation, quality time, and acts of service. Love language is interpreted as a form of attention, emotional appreciation, presence, and psychological support within romantic relationships. Furthermore, the values of mahabbah and rahmah serve as moral foundations in maintaining relationships while adhering to religious boundaries and social ethics. This study demonstrates that affective communication in students’ romantic relationships is not solely emotional in nature but is also shaped by spiritual and cultural values that influence the subjective meaning of love.
subject: Articles
  topic: section
subject: love language
  topic: keywords
subject: interpersonal communication
  topic: keywords
subject: phenomenology
  topic: keywords
subject: romantic relationship
  topic: keywords
creator: Afdi Maulfianti
creator: Pudja Lastari
rights: Copyright (c) 2023 Afdi Maulfianti, Pudja Lastari (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2023-10-04
publication date: 2023-10-04
starting page: 26
ending page: 39
doi: 10.60036/qbgj1g73

Semiotic Analysis of Self-Identity Representation on TikTok @dokterdetektif Account
type: item
description: TikTok has evolved into a digital communication platform that enables individuals to construct and represent their identities through audiovisual content. One of the TikTok accounts attracting public attention is @dokterdetektif, which is recognized for its critical and educational content related to health issues and medical aesthetics. This study aims to analyze the representation of self-identity portrayed in the TikTok content of @dokterdetektif. The research employed a qualitative approach using Roland Barthes’ semiotic analysis method. Data were collected through observation and documentation of videos uploaded to the @dokterdetektif TikTok account. The analysis was conducted through the levels of denotation, connotation, and myth to interpret visual, verbal, and symbolic signs representing self-identity. The findings reveal that the @dokterdetektif account represents a self-identity characterized as critical, educational, courageous, and independent in delivering information to the public. This representation is constructed through assertive verbal language, visual expressions, persuasive communication styles, and symbols of professionalism displayed in the content. Furthermore, the constructed identity reflects an effort toward personal branding as a digital public figure with authority in health and social issues. This study demonstrates that TikTok functions not only as an entertainment platform but also as a space for identity construction and self-image formation in the digital communication era.
subject: Articles
  topic: section
subject: representation
  topic: keywords
subject: self-identity
  topic: keywords
subject: TikTok
  topic: keywords
subject: semiotics
  topic: keywords
subject: social media
  topic: keywords
creator: Nana Sutisna
creator: Dina Nurfadilah
rights: Copyright (c) 2024 Nana Sutisna, Dina Nurfadilah (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2024-01-02
publication date: 2024-01-02
starting page: 68
ending page: 79
doi: 10.60036/qqyrpx11

Connecting the chain: Value-chain linkages, governance and market power in Tanzania’s sunflower sub-sector
type: item
description: This paper maps the sunflower value chain in Central Tanzania and analyses how linkages, governance arrangements, and market power shape the participation of farmers, processors, traders, consumers, and support institutions. The study used evidence from a mixed-methods value-chain survey conducted in Kondoa, Mpwapwa, Manyoni, and Singida districts. Quantitative data from 379 respondents were analysed using descriptive statistics, cross-tabulations, and actor-based comparisons, while qualitative information from focus group discussions and key informant interviews was used to explain the institutional, market, and coordination issues behind the statistical patterns. The findings show that farmers mainly supplied processors (53.5%) and petty traders (46.5%), while processors sold largely to retailers (41.2%) and households (38.2%). Value addition was concentrated at the processing node, where 88.2% of processors sold both sunflower oil and sunflower cake, whereas all sampled farmers sold raw sunflower seed. Low market price was the most frequently reported marketing constraint, accounting for 42 responses, followed by unreliable markets with 34 responses and undeveloped productive infrastructure with 28 responses. These findings indicate that the chain is commercially active but weakly governed, with farmers having limited influence over prices, processors facing uncertain raw-material supply, and traders often benefiting from superior market information and cash capacity. The paper concludes that sunflower value-chain performance depends on strengthening collective marketing, transparent price setting, quality standards, aggregation, finance, and trust-based coordination among actors. It recommends institutional arrangements that connect production, processing, trading, and consumption more inclusively and competitively.
subject: Articles
  topic: section
subject: Sunflower Value Chain
  topic: keywords
subject: Value Chain Mapping
  topic: keywords
subject: Governance
  topic: keywords
subject: Interlinkages
  topic: keywords
subject: Central Tanzania
  topic: keywords
creator: Baltazar Namwata
rights: Copyright (c) 2026 Baltazar Namwata (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-29
publication date: 2026-07-29
starting page: 84
ending page: 101
doi: 10.60036/j0z4fe41

Transformasi usaha kuliner tradisional menjadi berdaya saing melalui branding dan digitalisasi pada Tenank Café Medan
type: item
description: Pengabdian Mandiri Kemitraan Masyarakat ini bertujuan untuk mentransformasi usaha kuliner tradisional menjadi lebih berdaya saing melalui penguatan branding dan digitalisasi. Metode pelaksanaan kegiatan meliputi sosialisasi, pelatihan, praktik langsung, dan pendampingan dengan pendekatan partisipatif dan aplikatif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam membangun identitas visual usaha serta mengelola media sosial sebagai sarana pemasaran. Mitra juga mulai aktif memanfaatkan platform digital seperti Instagram dan Google Maps untuk meningkatkan visibilitas usaha. Keberhasilan kegiatan tercermin dari sejumlah indikator kualitatif, yaitu terbentuknya identitas visual usaha yang sebelumnya tidak dimiliki, mulai aktifnya akun media sosial mitra dengan unggahan konten promosi yang lebih teratur, terdaftarnya usaha pada Google Maps sehingga lebih mudah ditemukan oleh calon pelanggan, serta meningkatnya keterlibatan audiens yang ditandai oleh bertambahnya interaksi pada unggahan (suka, komentar, dan pesan masuk) dan munculnya ulasan pelanggan. Dengan demikian, kegiatan ini berhasil meningkatkan kapasitas mitra dalam branding dan digitalisasi serta mendukung pengembangan usaha secara berkelanjutan.
subject: Articles
  topic: section
subject: Branding
  topic: keywords
subject: Digitalisasi
  topic: keywords
subject: UMKM Kuliner
  topic: keywords
creator: Jonni Hamonangan Silaen
creator: Supaino Supaino
creator: Rehulina Bangun
creator: Sudarsono Sudarsono
creator: Benhur Pakpahan
rights: Copyright (c) 2026 Jonni Hamonangan Silaen, Supaino, Supaino, Sudarsono, Benhur Pakpahan (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-29
publication date: 2026-07-29
starting page: 73
ending page: 83
doi: 10.60036/a3jr8106

Implementation of Bhinneka Tunggal Ika Values in the Lives of the Bajo Ethnic Community: Strengthening Nationalism through Multicultural Education
type: item
description: Cultural, religious, and traditional diversity often has the potential to generate social friction if not properly managed. However, the Bajo community in Langara Laut Village has transformed this diversity into a source of harmony through the implementation of Bhinneka Tunggal Ika values. This study aims to explore the community’s understanding and application of diversity values, examine intergenerational differences in interpreting these values, and analyze the role of the Projek Penguatan Profil Pelajar Pancasila (P5) in sustaining these principles as a foundation for strengthening nationalism. This research employs a descriptive qualitative approach, utilizing observation, interviews, and documentation involving traditional leaders, teachers, and community members across different generations. The findings reveal that diversity values are internalized through mutual cooperation (gotong royong), interreligious tolerance, and cross-ethnic participation in traditional ceremonies. The older generation emphasizes the preservation of cultural traditions, while the younger generation demonstrates greater openness to globalization without abandoning their Bajo cultural identity. Furthermore, the P5 program has proven effective in enhancing the younger generation’s understanding by integrating local wisdom with national identity. Therefore, multicultural education grounded in local wisdom can serve as an effective strategy to foster nationalism and maintain unity within diversity.
subject: Articles
  topic: section
subject: Bhinneka Tunggal Ika
  topic: keywords
subject: Bajo Ethnic Community
  topic: keywords
subject: Nationalism
  topic: keywords
subject: Multicultural Education
  topic: keywords
subject: P5 (Pancasila Student Profile Strengthening Project)
  topic: keywords
creator: Zulfaidil Zulfaidil
rights: Copyright (c) 2026 Zulfaidil (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-12
publication date: 2026-05-12
starting page: 47
ending page: 56
doi: 10.60036/vamtf940

Marketing Communication Strategy of Chatime in Increasing Brand Awareness at Tzu Chi Hospital Jakarta
type: item
description: This study examines the marketing communication strategies implemented by Chatime Tzu Chi Hospital North Jakarta in increasing brand awareness. The rapid growth of the bubble tea beverage industry in Indonesia has intensified competition among brands, requiring companies to implement effective marketing communication strategies to attract consumers and strengthen brand recognition. Despite Chatime consistently receiving the Top Brand Award in the bubble drink category, understanding how its marketing communication strategies contribute to brand awareness at the outlet level remains important. Therefore, this study addresses the research question: How do marketing communication strategies implemented by Chatime Tzu Chi Hospital North Jakarta contribute to increasing brand awareness among consumers? Novelty: The novelty of this research lies in its qualitative exploration of integrated marketing communication strategies applied at the operational outlet level, providing insights into how advertising, sales promotion, public relations, personal selling, and direct marketing collectively influence brand awareness in the competitive bubble tea market. This study employed a qualitative research approach using a case study design. Data were collected through in-depth interviews, observation, and documentation involving key informants consisting of the assistant store manager, barista staff, consumers, and an academic expert in communication studies. The collected data were analyzed using descriptive qualitative analysis to identify the marketing communication strategies implemented and their influence on brand awareness. The findings indicate that Chatime applies integrated marketing communication strategies consisting of advertising, sales promotion, public relations, personal selling, and direct marketing to strengthen consumer awareness of the brand. Promotional programs and direct interaction between staff and customers were identified as key factors influencing consum…
subject: Articles
  topic: section
subject: Marketing Communication Strategy
  topic: keywords
subject: Brand Awareness
  topic: keywords
subject: Bubble Tea Industry
  topic: keywords
subject: Consumer Perception
  topic: keywords
subject: Integrated Marketing Communication
  topic: keywords
creator: Poppie Indriyanti Mantu
creator: Alief Muhammad Al-Khorri
rights: Copyright (c) 2026 Poppie Indriyanti Mantu, Alief Muhammad Al-Khorri (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-28
publication date: 2026-02-28
starting page: 19
ending page: 33
doi: 10.60036/bmt86a82

Beyond Sectoral Silos: How Community Development Enhances Sector-Based Outcomes-Insights from Tanzania
type: item
description: Sector-based approaches have driven significant investments in infrastructure and service delivery across the Global South. However, evidence from development practice increasingly demonstrates that technical success does not automatically translate into sustained social outcomes. This paper argues that the community development field provides the critical integrative function needed to translate sectoral inputs into meaningful and durable development outcomes. Using a qualitative approach, including document review and practitioner reflective methods, the paper examines how community development enhances relevance, coherence, effectiveness, efficiency, sustainability, and impact of sector-based interventions. It conceptualizes community development professionals as “general social physicians” who diagnose social issues, facilitate participation, and coordinate sectoral expertise to ensure community ownership and long-term benefits. The paper is limited by its over-reliance on secondary sources and expert personal experience. However, it offers a significant novel contribution by presenting the “general social physician” concept as an integrative model depicting the community development field as a coordinating discipline within sector-based development practice. In this way, the paper contributes to international development debates by demonstrating how community development can bridge sectoral silos and strengthen citizen empowerment in low- and middle-income countries.
subject: Articles
  topic: section
subject: Community Development
  topic: keywords
subject: Citizen Empowerment
  topic: keywords
subject: Participatory Development
  topic: keywords
subject: Sectoral Integration
  topic: keywords
subject: Sustainability
  topic: keywords
creator: George Frank Kinyashi
rights: Copyright (c) 2026 George Frank Kinyashi (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 34
ending page: 46
doi: 10.60036/pc4ce628

Program Magang Mahasiswa sebagai Model Pengabdian dalam Penguatan Tata Kelola Administrasi Publik Daerah
type: item
description: Pengabdian kepada masyarakat bertujuan meningkatkan kapasitas kelembagaan mitra melalui penerapan pengetahuan akademik secara aplikatif. Artikel ini mendeskripsikan program magang mahasiswa sebagai model pengabdian masyarakat dalam penguatan tata kelola administrasi publik pada Badan Kesatuan Bangsa dan Politik Kabupaten Pelalawan, Provinsi Riau. Kegiatan dilaksanakan menggunakan pendekatan partisipatif melalui penempatan mahasiswa secara langsung dalam aktivitas administrasi perkantoran selama periode magang. Tahapan kegiatan meliputi identifikasi kebutuhan instansi, pendampingan administrasi surat-menyurat dan arsip, pengolahan data bantuan keuangan partai politik, serta dukungan teknis penyelenggaraan Pilkada Serentak. Data diperoleh melalui observasi, dokumentasi, dan evaluasi kinerja administrasi sebelum dan sesudah pendampingan. Hasil kegiatan menunjukkan adanya peningkatan kinerja yang terukur, antara lain kenaikan arsip terklasifikasi dari 48% menjadi 86%, percepatan waktu temu kembali dokumen dari 27 menit menjadi 11 menit, serta penurunan tingkat kesalahan pencatatan dari 17% menjadi 6%. Selain memberikan manfaat bagi mitra, program ini juga meningkatkan kompetensi profesional mahasiswa dalam bidang administrasi publik dan tata kelola pemerintahan. Temuan ini menegaskan bahwa program magang mahasiswa dapat menjadi model pengabdian masyarakat yang aplikatif, berkelanjutan, dan dapat direplikasi untuk memperkuat kapasitas administrasi instansi pemerintah daerah.
subject: Articles
  topic: section
subject: Magang Mahasiswa
  topic: keywords
subject: Pengabdian Masyarakat
  topic: keywords
subject: Administrasi Publik
  topic: keywords
subject: Tata Kelola
  topic: keywords
subject: Pemerintah Daerah
  topic: keywords
creator: T. Fardhan Nur Pratama
creator: Abd. Rasyid Syamsuri
creator: Abd. Halim
creator: Ega Siddik
rights: Copyright (c) 2026 T. Fardhan Nur Pratama, Abd. Rasyid Syamsuri, Abd. Halim, Ega Siddik (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 8
ending page: 18
doi: 10.60036/74sg2x02

Pengaruh Brand Awareness dan Personal Selling terhadap Volume Penjualan PT Panin Dai-Ichi Life Grup Agensi Synergy Sejuta Impian
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan personal selling terhadap volume penjualan pada PT. Panin Dai-ichi Life Grup Agensi Synergy Sejuta Impian di Kota Medan. Penelitian dilatarbelakangi oleh belum optimalnya pencapaian target penjualan yang diduga berkaitan dengan tingkat pengenalan merek di benak nasabah serta efektivitas interaksi langsung antara agen dan calon nasabah. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui penyebaran kuesioner kepada nasabah yang pernah melakukan pembelian produk. Teknik analisis yang digunakan adalah regresi linier berganda untuk melihat pengaruh masing-masing variabel baik secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa brand awareness berpengaruh positif dan signifikan terhadap volume penjualan. Personal selling juga terbukti memberikan pengaruh positif dan signifikan terhadap volume penjualan. Secara bersama-sama kedua variabel tersebut mampu menjelaskan perubahan volume penjualan perusahaan. Temuan ini menegaskan bahwa peningkatan kekuatan merek serta kualitas interaksi dan komunikasi agen dengan nasabah merupakan strategi penting dalam mendorong peningkatan kinerja penjualan.
subject: Articles
  topic: section
subject: Brand Awareness
  topic: keywords
subject: Personal Selling
  topic: keywords
subject: Volume Penjualan
  topic: keywords
creator: Silvia Thedrika
creator: Errie Margery
creator: Achiruddin Siregar
rights: Copyright (c) 2026 Silvia Thedrika, Errie Margery, Achiruddin Siregar (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 57
ending page: 72
doi: 10.60036/8g3s7924

Penguatan Literasi Numerasi dalam Pembelajaran Matematika melalui Program Dosen Tamu di SMA Muhammadiyah Boarding School Zam-Zam Cilongok
type: item
description: Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kemampuan literasi numerasi siswa melalui pembelajaran matematika yang kontekstual dan berfokus pada siswa (student-centered learning). Kegiatan dilakukan melalui program dosen tamu di SMA Muhammadiyah Boarding School (MBS) Zam-Zam Cilongok. Kegiatan ini merupakan bagian dari pelaksanaan kerja sama antara FMIPA Universitas Jenderal Soedirman dengan sekolah mitra. Materi yang dijelaskan mencakup lima topik dalam pembelajaran matematika SMA, yaitu persamaan kuadrat, barisan dan deret, matriks, eksponen, dan sistem persamaan linier. Metode pembelajaran yang digunakan adalah pembelajaran kontekstual dengan pendekatan student-centered learning. Evaluasi dilakukan dengan kuis, pengamatan aktivitas siswa, dan umpan balik dari guru mitra. Hasil kegiatan menunjukkan bahwa lebih dari 80% siswa mampu memahami konsep matematika dengan lebih baik dan berpartisipasi aktif dalam kegiatan pembelajaran. Guru mitra juga memberikan tanggapan yang positif terhadap metode pembelajaran yang diterapkan. Program ini menunjukkan bahwa kerja sama antara perguruan tinggi dan sekolah bisa menjadi model yang efektif dalam mendukung pendidikan berkualitas di lingkungan sekolah.
subject: Articles
  topic: section
subject: Literasi Numerasi
  topic: keywords
subject: Pembelajaran Matematika
  topic: keywords
subject: Dosen Tamu
  topic: keywords
subject: Kontekstual
  topic: keywords
subject: Student-Centered Learning
  topic: keywords
creator: Noor Sofiyati
creator: Lilik Muzdalifah
creator: Dian Puspita
creator: Glagah Eskacakra Setyowisnu
creator: Isnu Aji Saputro
rights: Copyright (c) 2026 Noor Sofiyati, Lilik Muzdalifah, Glagah Eskacakra Setyowisnu, Isnu Aji Saputro (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 1
ending page: 7
doi: 10.60036/qmbh1x55

Peningkatan Kompetensi Literasi Digital untuk Siswa SMK Citra Bangsa Mandiri Berbasis Sains Data
type: item
description: Literasi digital merupakan keterampilan penting di era Revolusi Industri 4.0, khususnya bagi lulusan SMK yang disiapkan untuk segera berkarier di dunia industri. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi literasi digital siswa SMK Citra Bangsa Mandiri melalui pendekatan sains data. Metode pelatihan dirancang dalam enam sesi interaktif yang mengintegrasikan praktik pengolahan data, visualisasi, serta pengenalan etika digital. Hasil evaluasi berbasis pre-test dan post-test menunjukkan kenaikan skor rata-rata dari 52,5 ke 80,6, dengan nilai gain 0,591 yang tergolong kategori sedang. Hasil angket kepuasan menunjukkan keterlibatan dan pemahaman yang meningkat secara signifikan. Kesimpulan menunjukkan bahwa pelatihan berbasis sains data mampu memperkuat dimensi teknis dan etis dari literasi digital serta mendorong siswa untuk berpikir kritis dan berbasis data. Program ini direkomendasikan untuk diintegrasikan ke dalam pembelajaran reguler SMK.
subject: Articles
  topic: section
subject: Literasi Digital
  topic: keywords
subject: Sains Data
  topic: keywords
subject: Pelatihan
  topic: keywords
subject: SMK
  topic: keywords
subject: Pengabdian Masyarakat
  topic: keywords
creator: Novita Eka Chandra
creator: Felinda Arumningtyas
creator: Melda Juliza
rights: Copyright (c) 2025 Novita Eka Chandra, Felinda Arumningtyas, Melda Juliza (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 129
ending page: 136
doi: 10.60036/4bnw2x26

Human error analysis to reduce production defects with Sherpa method and Heart method in PT XYZ
type: item
description: This study aims to analyze Human Error to Reduce Defects in Production with the Sherpa Method and the Heart Method at PT XYZ. Sherpa method to identify errors and Heart method to calculate the probability of errors. The results of data processing show a total of 9 tasks and descriptions of errors where errors are divided into 2 types of errors classified based on Sherpa error modes, namely errors in implementation (action errors) as many as 7 errors, errors in checking (Checking errors) as many as 2 errors. The results of the calculation of the HEP value in the production process of automation goods. The probability of error in production with the heart method where the highest HEP value is 0.16. The production process of automation goods at PT XYZ which often occurs in the mounting process with the highest HEP value of 0.1856.
subject: Articles
  topic: section
subject: Human Error
  topic: keywords
subject: SHERPA Method
  topic: keywords
subject: HEART Method
  topic: keywords
creator: Ayu Puspitasari
creator: Ginda Safitri
creator: Yolanda Efionita
creator: Muhammad Irsyad Halim
rights: Copyright (c) 2025 Ayu Puspitasari, Ginda Safitri, Yolanda Efionita (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 120
ending page: 128
doi: 10.60036/yxdr8458

Penguatan Hak Konstitusional Terdakwa
type: item
description: Kegiatan pengabdian masyarakat ini dilaksanakan di Lapas Kelas II B Lamongan dengan tujuan untuk meningkatkan pemahaman warga binaan mengenai hak terdakwa dalam mengajukan upaya hukum, khususnya banding, kasasi, dan peninjauan kembali. Berdasarkan realitas di lapangan, banyak terdakwa yang tidak memahami hak tersebut karena minimnya literasi hukum dan kurangnya pendampingan dari penasihat hukum. Melalui metode penyuluhan, diskusi interaktif, dan simulasi, kegiatan ini berhasil memberikan pemahaman baru kepada warga binaan tentang prosedur, batas waktu, dan pentingnya penggunaan upaya hukum sebagai bagian dari perlindungan hak asasi. Evaluasi menunjukkan peningkatan pemahaman peserta secara signifikan setelah kegiatan dilakukan. Temuan kegiatan ini juga mengungkapkan perlunya peran aktif aparat peradilan dan lembaga bantuan hukum dalam memastikan hak-hak hukum warga binaan terlindungi secara maksimal. Kegiatan ini diharapkan menjadi langkah awal menuju sistem peradilan yang lebih adil dan inklusif.
subject: Articles
  topic: section
subject: Pengabdian masyarakat
  topic: keywords
subject: Hak Terdakwa
  topic: keywords
subject: Upaya Hukum
  topic: keywords
subject: Lapas
  topic: keywords
subject: Penyuluhan Hukum
  topic: keywords
creator: Dewi Nawang Wulan
creator: Shalahudin Serbabagus
creator: Rusydi Rusydi
creator: Sholihan Sholihan
rights: Copyright (c) 2025 Dewi Nawang Wulan, Shalahudin Serbabagus, Rusydi, Sholihan (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 114
ending page: 119
doi: 10.60036/t0rsfn71

Pelatihan Kepemimpinan dan Pemasaran bagi Siswa Jurusan Bisnis Digital SMK NU Karanggeneng
type: item
description: Kemampuan kepemimpinan dan pemasaran merupakan kompetensi penting membekali lulusan Sekolah Menengah Kejuruan (SMK) untuk siap bersaing di dunia kerja maupun dalam dunia kewirausahaan. Program pengabdian kepada masyarakat ini dirancang untuk mengembangkan kemampuan kepemimpinan serta keterampilan pemasaran bagi siswa SMK NU Karanggeneng, Lamongan, Jawa Timur. Metode pelaksanaan kegiatan meliputi penyuluhan, pelatihan interaktif, studi kasus, dan simulasi praktik bisnis. Kegiatan ini melibatkan 60 siswa kelas XI dari jurusan Bisnis Digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman siswa terhadap konsep kepemimpinan transformasional, komunikasi efektif, branding produk, serta strategi pemasaran digital. Evaluasi dilakukan melalui pretest dan posttest, serta observasi selama kegiatan berlangsung. Hasil evaluasi menunjukkan peningkatan pemahaman sebesar rata-rata 38%. Dampak positif dari kegiatan pengabdian ini yaitu membentuk karakter kepemimpinan dan kesiapan siswa menghadapi dunia usaha.
subject: Articles
  topic: section
subject: Leadership Training
  topic: keywords
subject: Marketing
  topic: keywords
subject: Students
  topic: keywords
subject: Entrepreneurship
  topic: keywords
subject: Community Service
  topic: keywords
creator: Muhammad Hafidh Nashrullah
creator: Muh. Nur Ali Khoirun Nasikhin
rights: Copyright (c) 2025 Muhammad Hafidh Nashrullah, Muh. Nur Ali Khoirun Nasikhin (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 109
ending page: 113
doi: 10.60036/96hm2q80

Rancang Bangun Alat Pemisah Buah tomat Berdasarkan Warna Menggunakan Sensor Cahaya dengan Metode K-Nearest Neighbor
type: item
description: Penelitian ini merancang dan mengembangkan alat sortasi otomatis buah tomat berdasarkan warna menggunakan sensor warna TCS3200 dan metode K-Nearest Neighbor (KNN). Sistem ini bertujuan meningkatkan efisiensi dan akurasi sortasi tomat yang sebelumnya dilakukan secara manual. Metode KNN digunakan untuk mengklasifikasikan tomat ke dalam tiga kategori: merah (matang), hijau (belum matang), dan kuning (setengah matang). Hasil pengujian menunjukkan rata-rata waktu respon sensor sebesar 334 ms, dengan waktu pemindahan tomat ke wadah antara 1100-1700 ms. Pengujian dilakukan pada empat periode waktu dengan tingkat keberhasilan berturut-turut 43,3% (pagi), 41,6% (siang), 48,3% (sore), dan 41,6% (malam). Kesalahan terbesar terjadi pada deteksi warna kuning dalam pencahayaan redup. Sistem ini mampu melakukan sortasi otomatis dengan tingkat keberhasilan cukup baik. Pengembangan selanjutnya disarankan pada aspek algoritma klasifikasi, stabilitas konveyor, serta peningkatakan pencahayaan untuk mendukung akurasi di berbagai kondisi.
subject: Articles
  topic: section
subject: Efisiensi Pascapanen
  topic: keywords
subject: K-Nearest Neighbor
  topic: keywords
subject: Sortasi Tomat
  topic: keywords
subject: Sensor Warna TCS3200
  topic: keywords
creator: Nuzul Fajri
creator: Diono Diono
rights: Copyright (c) 2025 Nuzul Fajri (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-30
publication date: 2025-07-30
starting page: 102
ending page: 108
doi: 10.60036/jgw6m866

Pelatihan trainer kit arm robot arm-robot kepada Sekolah Menengah Kejuruan di Pulau Bintan
type: item
description: Meningkatkan kualifikasi siswa SMK di daerah kepulauan telah menjadi bagian integral dari visi misi Politeknik Negeri Batam dalam menjalin kemitraan yang erat dengan masyarakat demi mewujudkan Indonesia Maju dan Sejahtera pada tahun 2045. Salah satu strategi yang dijalankan adalah melaksanakan program pengabdian masyarakat di Pulau Bintan melalui pelatihan menggunakan ARM Robot Trainer Kit. Program ini bertujuan untuk memberikan dukungan kepada siswa SMK agar dapat meningkatkan mutu pendidikan serta mempersiapkan mereka dengan keterampilan yang relevan untuk sukses di dunia kerja. Metode yang dilakukan adalah memberikan pelatihan arm robot kepada siswa kelas 10 dan 11 program studi Teknik Elektronika Industri, SMK N 1 Bintan Utara. Kegiatan dilaksanakan pada tanggal 22 November 2024. Hasil pengabdian menghasilkan peningkatan kompetensi siswa dibidang arm robot sebesar 24,62 % tentang pengenalan arm robot. Selain itu, peserta pengabdian memberikan penilaian kepuasan sebesar 42,78 % menyatakan sangat puas, 32,22% menyatakan puas, 23.89% menyatakan cukup puas, dan 1.11% menyatakan kurang puas.
subject: Articles
  topic: section
subject: Arm Robot
  topic: keywords
subject: Trainer Kit
  topic: keywords
subject: Pelatihan
  topic: keywords
creator: Adlian Jefiza
creator: Moh. Nabil Khairy Hardi
creator: Henry Rahmana
creator: Aqil Fadhurahman Mahmud
creator: Febri Yanti
creator: Asriani Rosalina Wahyuningsih
creator: Diono Diono
creator: Fadli Firdaus
creator: Juliansah Yangu
creator: Irwanto Zarma Putra
creator: Juwita Marwah Dalimunthe
rights: Copyright (c) 2025 Adlian Jefiza, Moh. Nabil Khairy Hardi, Henry Rahmana, Aqil Fadhurahman Mahmud, Febri Yanti, Asriani Rosalina Wahyuningsih, Diono, Fadli Firdaus, Juliansah Yangu, Irwanto Zarma Putra, Juwita Marwah Dalimunthe (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-10
publication date: 2025-05-10
starting page: 91
ending page: 101
doi: 10.60036/qj4v1314

Penerapan inovasi digital dalam pengelolaan bisnis untuk desa dan komunitas ekonomi lokal di Desa Cau Belayu
type: item
description: Perkembangan teknologi informasi telah membawa perubahan signifikan dalam dunia bisnis, termasuk di tingkat desa dan komunitas ekonomi lokal. Inovasi digital menawarkan peluang besar untuk meningkatkan efisiensi, memperluas jangkauan pasar, dan meningkatkan daya saing bisnis lokal. Artikel ini bertujuan untuk membahas penerapan inovasi digital dalam pengelolaan bisnis di Desa Cau Belayu, Kecamatan Marga, Tabanan, Bali. Kegiatan pengabdian masyrakat ini mengkaji berbagai inisiatif digital yang telah diimplementasikan, dampaknya terhadap bisnis lokal, serta tantangan yang dihadapi. Berdasarkan hasil kegiatan yang dilakukan, dapat disimpulkan bahwa kegiatan pengabdian masyarakat di Desa Cau Belayu telah berjalan lancar sesuai dengan yang diharapkan. Dengan adanya kegiatan penyuluhan dan pelatihan yang dilakukan, diharapkan dapat meningkatkan pengelolaan bisnis dan mendorong pertumbuhan ekonomi di Desa Cau Belayu. Solusi yang ditawarkan oleh tim Pengabdian Kepada masyarakat adalah memberikan pelatihan dan penyuluhan mengenai penerapan inovasi digital dalam pengelolaan bisnis untuk komunitas ekonomi lokal.
subject: Articles
  topic: section
subject: Inovasi Digital
  topic: keywords
subject: UMKM
  topic: keywords
subject: Pengelolaan Bisnis
  topic: keywords
subject: Ekonomi Lokal
  topic: keywords
creator: Putu Ayu Diah Widari Putri
creator: Nyoman Yudha Astriayu Widyari
creator: Ida Ayu Komang Tiara Pratistha Sari
rights: Copyright (c) 2025 Putu Ayu Diah Widari Putri, Nyoman Yudha Astriayu Widyari, Ida Ayu Komang Tiara Pratistha Sari (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-10
publication date: 2025-05-10
starting page: 87
ending page: 90
doi: 10.60036/451yhc57

Inventarisasi fungi di Taman Nasional Alas Purwo, Banyuwangi
type: item
description: Penelitian ini mengkaji keanekaragaman jamur di Taman Nasional Alas Purwo dengan fokus pada identifikasi spesies dan karakteristik habitatnya. Survei lapangan dilakukan selama dua hari menemukan 11 spesies jamur dari berbagai ekosistem. Pada hari pertama, delapan spesies berhasil diidentifikasi, diantaranya Auricularia mesenterica, Ganoderma applanatum, Geastrum saccatum, Tremella fuciformis, Marasmiellus ramealis, Picnoporus sanguineus, Schizophyllum commune, dan Coltricia perennis. Hari kedua menemukan tiga spesies tambahan, seperti Inocybe rimosa, Pleurotus ostreatus, dan Trametes gibbosa. Identifikasi morfologi dilakukan di lapangan, dengan verifikasi lebih lanjut di laboratorium. Hasil penelitian menunjukkan peran ekologis jamur dalam dekomposisi dan siklus nutrisi. Studi ini berkontribusi pada dokumentasi keanekaragaman hayati jamur di hutan tropis dan mendukung upaya konservasi. Penelitian lanjutan disarankan untuk mengintegrasikan teknik molekuler guna meningkatkan akurasi taksonomi.
subject: Articles
  topic: section
subject: Keanekaragaman jamur
  topic: keywords
subject: Taman Nasional Alas Purwo
  topic: keywords
subject: Identifikasi spesies
  topic: keywords
subject: Peran ekologis
  topic: keywords
subject: Konservasi
  topic: keywords
creator: Yuris Setyadin
rights: Copyright (c) 2025 Yuris Setyadin (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-10
publication date: 2025-05-10
starting page: 76
ending page: 86
doi: 10.60036/kwm0s134

The role of artificial intelligence in social media
type: item
description: Integrating Artificial Intelligence (AI) within social media platforms has fundamentally transformed digital communication, content distribution, and monetisation strategies. This research article explores how AI technologies are revolutionizing social media, influencing user engagement, advertising strategies, and the earnings of digital content creators. Through an extensive literature review and critical analysis of recent case studies, the study discusses AI-driven personalization, recommendation systems, and predictive analytics that enable more targeted advertising and efficient revenue generation. The findings illustrate that while AI significantly enhances monetisation potential, it raises ethical and regulatory challenges regarding privacy, algorithmic bias, and transparency. Finally, recommendations for policymakers, social media companies, and content creators are proposed to foster sustainable economic models in an increasingly AI-driven digital ecosystem.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Social Media
  topic: keywords
subject: Digital Earnings
  topic: keywords
subject: Monetization
  topic: keywords
subject: Recommendation Systems
  topic: keywords
subject: Algorithmic Bias
  topic: keywords
creator: Ali Hussnain
creator: Zakra Nadeem
rights: Copyright (c) 2025 Ali Hussnain, Zakra Nadeem (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-01
publication date: 2025-05-01
starting page: 70
ending page: 75
doi: 10.60036/4dq1mf70

Pelatihan keterampilan menyimak dan berbicara Bahasa Indonesia bagi penutur asing di Jilin International Studies University, Tiongkok
type: item
description: Bahasa Indonesia semakin diminati oleh penutur asing. Apalagi saat ini bahasa Indonesia sudah menjadi bahasa resmi UNESCO. Banyak penutur asing yang ingin belajar bahasa Indonesia. Salah satunya mahasiswa Jilin International Studies University, mereka ingin belajar bahasa Indonesia tetapi karena berbagai hal mereka tidak bisa datang ke Indonesia. Untuk mengatasi masalah tersebut maka dilakukan kerjasama antara Universitas Negeri Malang (UM) dan Jilin International Studies University (JISU). Kerjasama tersbut dianataran mengirimkan mahasiswa UM yang di dampingi oleh dosen untuk mengenalkan bahasa Indonesia pada mahasiswa Tiongkok. Fokus pengabdian ini melatih kemampuan menyimak dan berbicara. Metode yang digunakan yaitu role-playing dan audiolingual. Pelatihan keterampilan menyimak dan berbicara bahasa Indonesia pada mahasiswa Jillin secara umu berhasil dan memuaskan. Pelatihan tersebut tidak hanya berhasil dalam meningkatkan kemampuan berbahasa Indonesia mahasiswa JISU tetapi juga memperkuat hubungan budaya antara Indonesia dan Tiongkok melalui pendekatan pendidikan yang kreatif dan integratif.
subject: Articles
  topic: section
subject: BIPA
  topic: keywords
subject: Menyimak
  topic: keywords
subject: Berbicara
  topic: keywords
subject: Pelatihan
  topic: keywords
creator: Siti Nurlaela
creator: Helmi Muzaki
rights: Copyright (c) 2025 Siti Nurlaela, Helmi Muzaki (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-01
publication date: 2025-05-01
starting page: 60
ending page: 69
doi: 10.60036/j8ng7x76

https://journal.midpublisher.com/index.php/jscd/article/view/141
type: item
title: Pelatihan pemanfaatan KIT praktikum IPA tentang gelombang dan optik bagi guru SD/MI sederajat di Kabupaten Pasuruan bertujuan untuk meningkatkan kompetensi guru dalam mengajarkan materi secara interaktif dan efektif
description: Praktikum merupakan bagian penting dalam pembelajaran IPA karena melibatkan eksplorasi fenomena fisik yang relevan dengan kehidupan sehari-hari. Namun, pembelajaran IPA di sekolah dasar masih didominasi oleh metode ceramah dan diskusi, sementara pendekatan saintifik seperti praktikum belum dimanfaatkan secara optimal. Hasil survei menunjukkan bahwa 82% guru SD mengalami kesulitan dalam mengoperasikan KIT IPA. Untuk menjawab permasalahan tersebut, dilakukan program pelatihan bagi guru SD/MI di Kabupaten Pasuruan terkait pemanfaatan KIT IPA, khususnya pada materi Gelombang dan Optik. Pelatihan dilaksanakan dengan metode ceramah, demonstrasi, dan tutorial, serta diikuti oleh 30 guru. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan guru dalam menggunakan KIT IPA sebagai media pembelajaran. Diharapkan keterampilan tersebut mampu mendukung implementasi kurikulum merdeka. Antusiasme tinggi dari peserta selama pelatihan turut menjadi faktor pendukung keberhasilan kegiatan pengabdian ini.
subject: Articles
  topic: section
subject: Wawasan
  topic: keywords
subject: Keterampilan
  topic: keywords
subject: Pelatihan
  topic: keywords
subject: KIT IPA
  topic: keywords
creator: Faudina Permatasari
rights: Copyright (c) 2025 Faudina Permatasari (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-01
publication date: 2025-05-01
starting page: 52
ending page: 59
doi: 10.60036/s08q3r86

Pelatihan budgeting dan cost control pada komunitas binaan PT Mooi Malang
type: item
description: Pelatihan Penganggaran dan Pengendalian Biaya di Komunitas PT Mooi Malang merupakan wujud kemitraan PT Mooi Malang sebagai Mitra Politeknik Negeri Malang. Hal ini merupakan tindak lanjut dari MOU dan bagian dari keberlangsungan kerjasama kemitraan. Setelah melakukan survei singkat dengan Mitra, diketahui bahwa saat ini terdapat beberapa kendala yang dialami oleh Komunitas Binaan PT Mooi yaitu dalam penyusunan anggaran dan pengendalian biaya perusahaan. Oleh karena itu tujuan dari kegiatan ini adalah Pelatihan Penganggaran dan Pengendalian Biaya di Komunitas Binaan PT Mooi Malang sebagai akademisi untuk memupuk kerjasama dan solidaritas terhadap permasalahan yang dihadapi oleh komunitas mitra, menerapkan ilmu pengetahuan dan sudut pandang ilmiah untuk membantu menyelesaikan kendala dan mewujudkan Tridharma Pendidikan. Bagi PT Mooi Malang bermanfaat sebagai acuan dalam operasional perusahaan sehingga biaya yang dianggarkan dapat terkontrol dengan baik.
subject: Articles
  topic: section
subject: Penganggaran, Pengendalian Biaya, Layanan Masyarakat
  topic: keywords
creator: Novi Nugrahani
creator: Aisyah Vanandia Rubianto
creator: Indra Lukmana Putra
creator: Ilham Saiful Fauzi
creator: Peni Pupitasari
creator: Kuni Utami Handayani
rights: Copyright (c) 2024 Novi Nugrahani, Aisyah Vanandia Rubianto, Indra Lukmana Putra, Ilham Saiful Fauzi, Peni Pupitasari, Kuni Utami Handayani (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-10
publication date: 2024-12-10
starting page: 46
ending page: 51
doi: 10.5281/zenodo.14440104

Peningkatan program literasi media sosial bagi peserta didik di PKBM An-Nadhif Kabupaten Serang
type: item
description: Kegiatan pengabdian masyarakat di PKBM An-Nadhif Cikeusal Kabupaten Serang memiliki tujuan yang sangat signifikan, yaitu meningkatkan literasi media sosial di kalangan peserta didik. Dalam konteks perkembangan teknologi yang pesat, pemahaman yang mendalam tentang media sosial menjadi suatu keharusan. Melalui berbagai metode seperti sosialisasi, pelatihan, dan workshop, peserta diajarkan untuk menggunakan media sosial secara bijak, termasuk cara mengenali berita palsu dan membedakan informasi yang valid. Misalnya, dengan menggunakan contoh kasus nyata yang terjadi di media sosial, peserta dapat lebih mudah memahami dampak dari penyebaran informasi yang salah. Hasil dari kegiatan ini menunjukkan peningkatan pengetahuan dan keterampilan peserta, serta kesadaran sosial yang lebih tinggi mengenai konten positif yang dapat dibagikan. Meskipun tantangan seperti akses teknologi yang terbatas dan waktu yang tidak selalu mendukung menjadi hambatan, rencana tindak lanjut yang mencakup pelatihan lanjutan serta penyediaan fasilitas teknologi yang memadai diharapkan dapat mengatasi masalah ini. Kegiatan ini merupakan langkah strategis yang tidak hanya mendidik, tetapi juga memberdayakan peserta didik untuk menjadi pengguna media sosial yang lebih bertanggung jawab dan kritis.
subject: Articles
  topic: section
subject: Literasi, Media Sosial, PKBM An-Nadhif, Kabupaten Serang
  topic: keywords
creator: Iman Mukhroman
creator: Rangga Galura Gumelar
creator: Ikhsan Ahmad
rights: Copyright (c) 2024 Iman Mukhroman, Rangga Galura Gumelar, Ikhsan Ahmad (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-10
publication date: 2024-12-10
starting page: 38
ending page: 45
doi: 10.5281/zenodo.14440068

Penerapan pengolahan limbah secara elektrokoagulasi pada limbar cair dari pusat perbelanjaan di Kota Malang
type: item
description: Limbah cair merupakan salah permasalahan pada pusat perbelanjaan di Kota Malang. Tujuan program ini adalah memberikan solusi alternatif pengolahan limbah cair di salah satu pusat perbelanjaan di Kota Malang. Berdasarkan hasil pengolahan limbah cair secara elektrokoagulasi diperoleh hasil bahwa air limbah domestik Mall Dinoyo yang diolah dengan metode elektrokoagulasi memiliki kandungan COD sebesar 65 mg/L, kandungan BOD sebesar 0,66 mg/L, kandungan TSS sebesar 222 mg/L, kandungan minyak 1,28 mg/L, dan pH sebesar 6,3. Air limbah hasil pengolahan secara elektrokoagulasi sudah memenuhi parameter standard mutu air limbah domestik terutama pada parameter pH, COD, BOD, dan kadar minyak. Namun hasil pengolahan limbah cair secara elektrokoagulasi belum memenuhi parameter TSS. Hasil tersebut juga cukup memuaskan untuk diterapkan di pusat pengolahan limbah cair domestik seperti limbah cair dari pusat perbelanjaan. Perlu pengembangan inovasi lebih lanjut untuk menurunkan kadar TSS pada limbah cair domestik seperti penggabungan metode elektrokoagulasi dengan absorpsi menggunakan karbon aktif.
subject: Articles
  topic: section
subject: elektrokoagulasi
  topic: keywords
subject: limbah cair
  topic: keywords
subject: limbah domestik
  topic: keywords
creator: Khalimatus Sa'diyah
creator: Susanto Susanto
creator: Wianthi Septia Witasari
creator: Nur An Nisa Octa Ayuningtyas
creator: Pramita Nor Tavia
rights: Copyright (c) 2024 Khalimatus Sa'diyah, Susanto Susanto, Wianthi Septia Witasari, Nur An Nisa Octa Ayuningtyas, Pramita Nor Tavia (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-10
publication date: 2024-12-10
starting page: 31
ending page: 37
doi: 10.5281/zenodo.14440048